Our Story

Scent You Can Feel

Iggywoo was founded in Los Angeles, California by creative director turned perfumer Richard Saint-Ford. Our name means "live your imagination." This inspires us to create what we call scent-escapism, where each fragrance subtly influences behaviour, mindset, and emotional connection. Our scents allow the mind to travel beyond what is seen, unlocking new dimensions of experience.

 

We reject rigid definitions of his-or-hers, and young-or-old and redefine perfumery as a celebration of identity, emotion, and connection, where visual storytelling and sustainable artistry intertwine.

Our Founder

IGGYWOO's founder, Richard Saint-Ford, blends his expertise as a creative director in fashion and beauty, with his legacy as a second-generation, self taught perfumer. Raised and inspired by his grandmother, a naturalistic perfumer, he rediscovered his childhood passion through the creation of IGGYWOO. Growing up and living across the English countryside, the Caribbean, and California, each fragrance he crafts embodies his multicultural roots, bohemian spirit, and use native ingredients from the places he has called home, adding a profound connection each blend he creates.

85% Upcycled Ingredients

Rooted in sustainability, our fragrances blend rare, native ingredients from the places Richard has called home, using up to 85% up-cycled botanicals, organic infusions, and nature-identical ingredients—each thoughtfully designed to elevate and transform your mood in different ways. What upcycled means is we repurpose materials such as unsold jasmine flowers or visually imperfect vanilla pods that are discarded and would otherwise be headed for landfill. 

Consciously Free From Formulas

All products are vegan, cruelty-free, phthalate-free, organic-infused and free from the use of dyes. As natural doesn't always mean safer, nature-identical ingredients are used for expansive creation purposes, and are less likely to cause allergies and reactions, and harvesting natural ingredients for fine fragrance can require tons of botanicals for a very small amount of material, and so we opt for a more sustainable and mindful choice of creation.

Always

  • Vegan
  • Organic Infused
  • 100% Ingredient Transparency
  • Cruelty-Free
  • Ethically Sourced
  • Naturally derived
  • Upcycled Botanical

Formulated Without

  • 1300 EU listed allergens
  • Parabens
  • Pthalates
  • Hydroquinone
  • Avobenzone
  • BHT
  • BHA
  • Animal Products
  • BHT
  • BHA
  • Octinoxate