Meaning 'live your imagination,' IGGYWOO® is an extension of founder and perfumer Richard Saint-Ford, inspired by his life as a creative director, and the legacy of his late grandmother, who was a self-taught artisan perfumer. 

Saint-Ford’s unique aromatic language has formed through a distinctive fusion of his upbringing between the gritty and darker tone of London, England and the bright, bohemian backdrop of Los Angeles, California. As a self-taught perfumer, all that he creates imposes no rules, and rejects rigid definitions of his-or-hers, young-or-old, orientation or ethnicity, allowing for individual imagination and experiences of each wearer to form new scent-connected memories.